Daxko acquires FitnessForce, adding global and franchise fitness capabilities to its portfolio
Birmingham, United States – June 26, 2026 / Daxko /
BIRMINGHAM, AL — June 23, 2026 — Daxko, a software provider for health, fitness, and wellness organizations, today announced the acquisition of FitnessForce, an API-first membership management platform built for multi-location, franchise, and international fitness operators.
Global fitness is growing rapidly in two directions: internationally, in India, the Middle East, Australia, and Southeast Asia, where penetration is low and growth runs several times US rates — and in the United States, where the largest franchise systems and owned multi-location enterprises need a platform built for the flexibility, governance, and local capabilities required to scale across regions, brands, and geographies. FitnessForce was built for both.
Operators can deploy Daxko FitnessForce as a complete platform from day one or configure it in a headless architecture, building custom member and staff experiences on more than 1,100 APIs and 50 webhooks. Every API the platform uses internally is available to customers. AI-powered capabilities surface the leads most likely to convert, flag members at risk of leaving, and give leadership the answers it needs without writing queries. Franchise financial infrastructure is native to the platform: royalty visibility, automated collection across franchisees and master franchisees, and cross-border billing.
> “Fitness is exploding globally, with much of that growth being led by multi-location and franchise groups who need a platform that extends with them. FitnessForce was purpose-built for how those operators actually run. With FitnessForce, Daxko’s fitness management portfolio serves every type of fitness and community wellness organization — from boutique studios and global franchises to large health clubs and mission-driven community centers — with purpose-built platforms designed for how they operate and grow.” — Jeff VanDixhorn, Chief Executive Officer, Daxko
The acquisition expands a portfolio that spans the full range of fitness and wellness operator types. Daxko Exercise serves boutique fitness operators, trainers, and coaches. Daxko Club Automation, Daxko CSI, and Daxko Motionsoft serve fitness clubs and multipurpose facilities. Daxko FitnessForce serves multi-location, franchise, and international operators. Daxko Operations serves nonprofit community organizations. Daxko Zen Planner serves martial arts studios. Each platform operates under shared Daxko infrastructure in security and compliance, payments, data, marketing automation, and AI.
Hadi Curtay, formerly Chief Executive Officer of FitnessForce and now Daxko Managing Director and Vice President of Global Fitness, and Quaid Jawadwala, co-founder of FitnessForce, join Daxko in key roles across go-to-market and engineering. Both will help lead Daxko’s expansion in the markets where FitnessForce has built its position and contribute to the engineering and product capabilities that serve operators globally.
> “Joining Daxko is the right next step for our customers, our team, and the markets we serve. We built FitnessForce for operators where the standard playbook does not work. Daxko brings the scale, the resources, and the global infrastructure to accelerate what we deliver. Our customers get more, and the regions we serve get a partner committed to long-term investment in how they run and grow their businesses.” — Hadi Curtay, Managing Director and Vice President of Global Fitness, Daxko
This acquisition follows Daxko’s October 2025 acquisition of Exercise.com, which extended the portfolio to serve the full range of boutique fitness brick-and-mortar and online operators and fitness programming influencers. FitnessForce customers currently operate across 12 countries on three continents, with established relationships among multi-location and franchise operators across India, the Middle East, Australia, and Southeast Asia.
About Daxko
Daxko powers the business of health and wellness through purpose-built software, payments, and data solutions. Its platforms serve fitness, wellness, and community organizations across more than 55 countries, enabling operators to deliver better experiences to their members and run stronger businesses. Learn more at daxko.com.
About FitnessForce
FitnessForce is an API-first membership management platform with headless capabilities, built for multi-location, franchise, and international fitness operators. The platform serves customers across 12 countries on three continents, with leadership in the world’s fastest-growing fitness markets including India, the Middle East, Australia, and Southeast Asia. Learn more at fitnessforce.com/us.
Media Contact: Christa Gorham, Senior Director, Corporate Marketing christa.gorham@daxko.com
Contact Information:
Daxko
600 University Park Place, Suite 500
Birmingham, Alabama 35209
United States
Christa Gorham
+1-800-478-6020
https://www.daxko.com
