SÃO PAULO, Oct. 14, 2026 (GLOBE NEWSWIRE) — Eight major brands have renewed their partnerships with CazéTV and YouTube for the FIFA Women’s World Cup Brazil 2027, following the results achieved during the 2026 men’s tournament. Ambev, Coca-Cola, Decolar, iFood, Itaú, General Motors, Mercado Livre and Vivo will return as sponsors when Brazil hosts the women’s competition for the first time.
The renewals follow a World Cup in which CazéTV, the creator-led sports platform developed by Brazilian sports media company LiveMode, streamed all 104 matches free of charge on YouTube and set successive audience records on the platform.
“The success of the renewals shows that we are building strong, trusted and long-term relationships. The 2026 World Cup delivered robust results for brands and demonstrated the strength of the model. Now, we are moving forward together towards another World Cup, this time in Brazil, with a unique opportunity to be even closer to our community. It is another great opportunity to tell great stories and build connections that will extend beyond the tournament,” said Christian Mutzig, partner at LiveMode.
The FIFA Women’s World Cup 2027 will take place from June 24 to July 25 across eight Brazilian cities, marking the first time the competition will be held in South America. CazéTV will broadcast all 64 matches live on YouTube, continuing its coverage of the women’s tournament, which began in 2023. That year, CazéTV became the first broadcaster in Brazil to make every match of a FIFA Women’s World Cup available free of charge on YouTube.
“YouTube has established itself at the epicenter of sports conversations and consumption in Brazil. The historic journey of the 2026 World Cup demonstrated the platform’s unique power to connect massive audiences with major brands at moments of maximum attention and cultural relevance. Being alongside CazéTV and these major advertisers once again at the 2027 Women’s World Cup is proof that we have built an indispensable ecosystem for both fans and the advertising market,” said Aline Moda, Director of Agencies, Partners and Branding Solutions at Google Brazil.
With Brazil hosting the world’s leading women’s national teams, CazéTV, YouTube and their commercial partners will once again bring fans closer to the tournament through free, creator-led broadcasts that combine live sports, entertainment and real-time audience participation. Through live chats, interactive features and original content, the model turns fans into active participants while giving brands opportunities to become part of the conversations and cultural moments surrounding the competition. The strength of this community is reflected in CazéTV’s social media performance: between January and September 2026, its Instagram account generated 4.3 billion engagements and 85 billion views, ranking as the most-engaged sports media account on Instagram worldwide from June through September. These results highlight the platform’s ability to sustain audience engagement beyond live broadcasts and create valuable opportunities for brands to connect with fans throughout the tournament.
About LiveMode
Founded in 2017, LiveMode has established itself as an innovative company in the sports and media industries. The company partners with sports organizations to develop and operate live sports distribution solutions, including its own platforms, such as CazéTV in Brazil, one of the country’s leading destinations for sports content. CazéTV broadcasts major sporting events, including the FIFA World Cup, the FIFA Women’s World Cup, the Olympic Games, and some of the world’s most prestigious soccer competitions. LiveMode has expanded its international footprint through LiveModeTV, beginning with Portugal, where it launched a free digital channel on YouTube. The company announced that Cristiano Ronaldo has become a partner in its international expansion initiative, which aims to bring major sports competitions to younger audiences through creator-led broadcasts and distribution across digital platforms and social media.
Media contact:
Leo Stamillo
leo@contentco.tech
ContentCO.tech
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